Course bundle

Ready Aim Write

Writing Songs To A Target Audience

✓ 8 Courses in One Bundle
✓ Over 12 hours of video content
✓ Over 150 individual lessons & Pro Tips
✓ Additional videos and lessons demonstrating the process.
✓ Bonus Study Materials, Chord Charts & PDF's 
✓ Unlimited lifetime access
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The Process of a Working Songwriter

Instead of hoping someone will like your song, why not learn to write with confidence and authority? Let’s take the chance out of the equation and build the process of an industry pro into your songwriting skills.
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Ready Aim Write

From One Songwriter to Another

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The Process Give You Confidence

"It's been so long since I wrote a song without aiming it a target audience that I wouldn't know how to do it."
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Why We Need Mentors

"At every major crossroad I found a mentor to point me in the right direction. Let me be your songwriting mentor for this next season."

Become a Prolific Songwriter

Overcome writer’s block and become a miner of inspiration.

Write every song with purpose and authority.

Recognize and develop your unique songwriter’s voice.
Write in different song Styles & Genre’s for different audiences.
Move out of obscurity to become a sort after songwriter and collaborator.

Learn To Write Like a Pro

Adopt a hit songwriter’s process.
Learn how to respond to the needs of music markets and audiences with a song.
Move away from emotional writing to purpose driven writing.
Think like a music publisher and act like a music producer.

Write Songs That People Remember

Use your life purpose to empower your songwriting.

Incorporate high level visualization techniques into your process.

Use Form & Structure to Target an audience.
Capture the heart and soul of your audiences with a song.

Write focused, catchy songs that people never forget.
About us

Online education as it should be

The world of learning has changed. In today’s environment, employers are looking for employees who have a combination of real-world experience and knowledge. Our online courses allow you to gain the knowledge you need to succeed in your field while earning an accredited certification at the same time.
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Study with us

Whether you want to go back to school, train for a new career, or simply want to learn something new, our school delivers the skills and knowledge you need to achieve your goals. Advance your career with courses taught by industry experts right from your computer, tablet or smartphone. 

Which Courses Are Included in the Bundle?

This course, Managing Your Inspiration challenges the perception that inspiration is hard to find and, that it only falls by chance like a bolt of lightening. You'll learn how to overcome the common fears and inhibitions associated with songwriting and performing. You'll develop a new skill as a miner of inspiration and, with some practice, put aside the notion of writer's block and become a prolific songwriter.

Visualization is a skill used by many successful sports and business people, to see in their mind's eye 'where the ball will land before they hit it.' But we can also utilize our ear and imagination to 'hear' the sound of a song before we start writing it. This process of hearing The End in Mind is used by the elite songwriters working today but I can teach you how to develop that skill too.

Do you lose interest in your song ideas or, have difficulty in finishing them? The most common cause for this is a lack of a defined purpose. If your song lacks purpose (a good reason to write it) and, is only fueled by feelings or emotions, you'll only write when you feel like it. This course, Writing With Purpose will help you identify purposes that inspire you to write songs both you and your target audience will love and appreciate.

A hit song has a singular theme running through it, which makes it easier for audiences to embrace and understand what the song is about. Many up and coming songwriters struggle to understand this... and thus have multiple or unfocused themes running through their songs. Let me show you how to Develop One Singular Theme per song. You'll discover a new authority in your songwriting.

Most people make the mistake of trying to write a song for everybody making the song too general or unspecific to be a hit. In this course, Focusing on Your Target, I’ll teach how to identify the core needs and desires of your target audience and, show you how to shape your songs so that the audience will embrace them as their own. When a song finds a home with one audience, word gets around and soon other audiences are discovering your song too.

Did you know that Song Style and Song Genre are two different things? And, that one style of Song can be written in many different Genres? In this course I can help you identify your own unique ‘voice’ as a songwriter. I’ll break down each Song Style for you and show how hit songwriters use them to target their audience. You’ll then have better understanding of how the labels and publishers categorize songs and, you will learn how to broaden your own scope of songwriting, to target different audiences, markets, labels, publishers and recording artists.

In Form & Structure: The Building Blocks of a Hit Song

You'll earn how to become a Song Mechanic, so that you can identify why some songs are more successful than others (and why some are not) and, how you can use all of that information and song data to increase your chances of success within your targeted audiences and markets.

I consider Tone & Context: The Missing Ingredients

to be the difference maker. It is one of the reasons why hit songwriters like Dylan, Sting, Beyoncé, Prince, Stevie Wonder and others, are so successful. Because, when they write a song, they shape the tone of the lyric, the melody and the beats to make their target audiences feel like the songs were written was just for them. Let me show you how to write songs like that too.

The Songwriter Workshop with your words

#is unexpected | #is awesome | #has quality features | #saved my life | #is the best

"When I saw how fearless you were in re-working your own songs, it gave me permission to think bigger. It's been so freeing. Thanks too for the feedback and encouragement."
Josh EMMICK
“What a Journey!!! Before The Songwriter Workshop I could barely scratch out a lyric. I have now written and recorded over 50 songs!”
ZORRIN MORRIS
"Thank you so much for your insight on all fronts. I can’t tell you how encouraging it is has been to hear positive things coming from you about my songs."
AHSTON TOLAND
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Created by

Chris Falson

Songwriter-Producer-Coach
I have 16 solo albums. Hundreds of my songs have been used in feature films and TV shows. Day to day I work with songwriters and filmmakers to create music and sounds that connect with audiences worldwide.

As a coach I develop music, production and creativity programs for churches, universities, and companies like Apple, Line 6, AVID, PSP Audio and LinkedIn Learning. My aim is to support indie artists, content creators, and church teams by providing production services and personalized training that helps them succeed in their creative work.
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